by Tiana Feng

On Tuesday, Rich Aucoin celebrated the release of his latest album Ephemeral at The Drake Hotel.


Opening the night was newcomers Brave Shores who I didn’t think I had previously heard of but their song “Never Come Down” was actually in a Sony Xperia commercial. The band includes Golden Dogs member Jay McCarrol and sister Stef McCarrol.
Brave Shores @ The Drake 9/9/2014

Rich Aucoin @ The Drake 9/9/2014

The majority of Rich Aucoin’s set was dedicated to showing off tunes from his latest album Ephemeral. Viral videos were still much part of the set. The opening track of the album, “Meaning in Life”, also made an appropriate show starter, allowing him to continue his tradition of shoutouts in the style of credits. The songs were also synced with scenes to the 1974 movie, The Little Prince, and song lyrics. But really who’s paying attention to the screen which Rich himself is such a charismatic dude? The audience remained fixed on Aucoin as he engaged everyone in sing and dance-alongs. It’s fascinating because to most, the album is still fresh, but by the end of every song you’re sure to sing along like it was familiar all this time. Older hit “It” was also part of the set, a tune that could have easily fit into Ephemeral’s more electronic style.

The parachute was nowhere to be seen until Rich pulled it out of a suitcase for “Are You Experiencing?”. The Drake was a tiny enough venue that the entire audience was probably under it. After the show, Rich talked about how he was trying to get his parachute guy to make a larger one (to cover the audience at festivals). We may have been lucky Tuesday to see him in such an intimate setting because it’s a rare treat to see him outside of giant festivals and larger venues.

Rich Aucoin @ The Drake 9/9/2014 Rich Aucoin @ The Drake 9/9/2014 Rich Aucoin @ The Drake 9/9/2014 Rich Aucoin @ The Drake 9/9/2014 Rich Aucoin @ The Drake 9/9/2014 Rich Aucoin @ The Drake 9/9/2014 Rich Aucoin @ The Drake 9/9/2014 Rich Aucoin @ The Drake 9/9/2014 Rich Aucoin @ The Drake 9/9/2014 Rich Aucoin @ The Drake 9/9/2014