by Tiana Feng on Monday night, Virgin Mobile unveiled their latest project in their RE*Generation campaign to help homeless youth. Sir Richard Branson himself was there (I got to shake his hand) for the announcement. Their program aims to give at-risk youth the skills and opportunities to find jobs. Proceeds from Virgin Mobile’s Samsung Galaxy line of phones goes towards this initiative. Anyways, after his announcement, the audience were treated with a performance by Hamilton’s Arkells. The majority of the audience was there to see Branson talk and after talking to a few, I learnt that many of them had no idea who the Arkells were. That didn’t really matter though, they’re the perfect band for these types of corporate events as it’s hard to not like their live show. The band performed a few cuts from this year’s High Noon including “11:11”, “Never Thought That This Could Happen” and “Cynical Bastards”. They also included classic favourites like “Oh, the Boss is Coming” and “On Paper”. Jian Ghomeshi jumped on stage (pretending it was impromptu) for a cover of the Talking Heads’ “Psycho Killer”.