Music videos are becoming cool again! Whether its Arcade Fire wearing animated paper-mache heads in “Reflektor” or Pharrell’s eternally cheerful “Happy”, acts are injecting some long-lost creativity back into this art form, achieving the desired result of furthering the senses from the song. The video for “Giving Life to Greys” has achieved that with a fraction of the budget.
That’s the single by Toronto’s daysdeaf aka Manvir Rai from his upcoming release When Colour Lost Light. The electronica-infused song with steady beats, minimalist keys and Manvir’s spacey vocals is a calming listen. The accompanying video has bright colours mixing together in a giant space, that gently steers the mind to a fantastical place. Like music videos used to in the ol times!